Alliance Automotive Group (AAG) is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe. It operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary and Romania. The company is a wholly-owned subsidiary of Genuine Parts Company (GPC), the largest global automotive replacement parts distributor with activities in North America, Europe, and Australasia. AAG’s network serves thousands of customers across Europe supported by a logistics infrastructure of 75 Distribution Centres, approximately 2,550 Stores and thousands of vehicle repairers, body shops and auto-centres. AAG has a revenue of 3.4 billion euros with over 17,000 employees. Learn more at www.allianceautomotivegroup.eu

Location: Hybrid. Based in our one our main IT offices (Birmingham, Bradford or Rotherham). Travel to sites and other offices may be required.

We're hiring a hands-on CRM Product Owner to take ownership of our HaloCRM environment and its connected integrations, including WhatsApp and wider communications tooling. You'll lead the consolidation of AAG's mixed CRM estate into a unified, scalable solution that supports our stores, garage network, affiliate partners, and internal stakeholders.

As CRM Product Owner, you will be responsible for the day-to-day management, configuration, and optimisation of HaloCRM and its connected services. This role blends product ownership with hands-on platform administration and integration design. You'll work closely with digital, commercial, and operational stakeholders to ensure the platform evolves in line with business needs and plays a central role in customer engagement and operational efficiency.

Key Responsibilities

Platform Ownership & Strategy

• Lead the roadmap for AAG's CRM and integrations across multiple business units and user groups.
• Define and drive rationalisation of legacy CRM systems into a single HaloCRM platform.
• Engage stakeholders across Garage Networks, Affiliate Services, Sales, and Operations to gather requirements and prioritise enhancements.
• Translate business needs into backlog items, managing delivery and adoption across a cross-functional team.

System Configuration & Administration

• Configure HaloCRM workflows, screens, automations, and integrations.
• Manage user access, permissions, roles, and security settings in line with best practice.
• Implement communication workflows using WhatsApp, ticketing, or other integrated channels.
• Maintain detailed documentation of data models, permissions, and business rules.

Integration & Automation

• Design and manage integrations with other core platforms (e.g. ERP, eCommerce, affiliate portals).
• Support developers and third parties with API documentation, test cases, and deployment coordination.
• Evaluate and implement low-code/no-code tools where appropriate for operational automation.

Change Management & Continuous Improvement

• Champion structured change processes to minimise disruption and ensure alignment with business needs.
• Conduct training, provide user support, and drive adoption through comms and engagement initiatives.
• Co-ordinate focus groups to capture feedback and plan the rollout of new processes and system functionality to UAT delegates.
• Act as subject matter expert (SME) for all things CRM related to UK & Ireland.

Skills and Experience

Essential Skills & Experience

• Experience with a CRM IT system or a strong IT Application background with ambition to become specialised in CRM.
• Hands-on configuration of workflows, forms, user access, and integrations.
• Experience or exposure working with communications platforms such as WhatsApp for Business, SMS gateways, or embedded chat tools.
• Confident managing roadmaps, product backlogs, and stakeholder communication.
• Strong grasp of API-based system integrations and data handling principles.
• Excellent stakeholder management and cross-team collaboration skills.
• Ability to balance short-term fixes with long-term scalability and improvement.

Desirable Experience

• Background in B2B services, automotive aftermarket, or multi-brand retail networks.
• Experience or exposure to HaloCRM is advantageous. Training will be provided enable candidates to become an SME quickly.
• Experience working with product catalogues, ticketing tools, or customer loyalty systems.
• Familiarity with Agile delivery and product lifecycle best practices.
• Understanding of affiliate or franchise business models.

Personal Attributes

• Pragmatic and delivery focused.
• Strong communicator who can translate business challenges into technical change.
• Curious mindset with a passion for problem-solving and continuous improvement.
• Resilient and comfortable navigating ambiguity and legacy systems
• Ability to manage your own priorities and time allocation daily to balance immediate high priorities and long-term change delivery.

Why Join Us

• Lead the future of CRM and customer engagement across a £1bn+ UK business.
• Own and shape a critical customer platform in a high-autonomy environment.
• Work with a supportive digital leadership team that values pragmatic change over perfection.
• Hybrid working, competitive salary, strong benefits, and access to group-wide digital transformation projects

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Alliance Automotive Group is an equal opportunities employer.