Job Details
Marketing Executive - NAPA Auto Parts - Tooling & Garage Equipment
Greater Manchester, United Kingdom
Job Type Hybrid
Role : Marketing Executive -Tooling, Garage Equipment & Promotions
Company : Alliance Automotive Group
Reporting Line: Ian Taylor –Marketing Executive
Position : Full Time
Start Date :ASAP
Location: Milton Keynes
The role:
Multi-channel marketing will be a day-to-day occurrence whilst managingnumerous projects at any given time; a key skill you will needto succeed within this role.
Our tooling portfolio is constantly growing and the candidate will be the go-to person for our key garage equipment & tooling brands as we develop our portfolio and service offering.
You will oversee our product marketing, ATL and BTL marketing and PR processes including targeted digital marketing, events, launch campaigns & social media advertising.
Tooling is a product area very much sold at a local level so B2C marketing and execution is fundamental to the marketing mix. As a key sponsor of British Touring Car team NAPA Racing UK through tooling brand Carlyle Tools, there are fantastic opportunities to leverage this in a marketing environment.
Messaging is key, and your ability to sell the story of our brands and ranges is what makes this role exciting and unique.
In this fast-paced role, you will take on far more responsibility and autonomy than you would expect elsewhere with a fantasticopportunity to influence and be part of the growth and future of the business.
Top Level Responsibilities
Managing the marketing plan including:
Campaign & promotions planning & delivery
Reporting
Planning integrated digital marketing campaigns, owning all channels including
Social Media
Website content
Email marketing
Stakeholder management
Keeping all stakeholders informed of all activity is a key part of this role in what is an ever-growing business
Liaising with design teams on projects
Taking the lead in forums for ideas / initiatives and future marketing opportunities
Copywriting
Creating engaging content that is optimised for web, print and social channels
Attendance & representation at events such as trade shows, garage workouts & BTCC race events
Requirements:
Minimum of 2 years’ experience in a relevant marketing role
Experience working with external stakeholders
Knowledge of digital marketing, including email marketing & social media
Desirable:
Prior knowledge of mechanical tools (not essential)
Marketing degree or equivalent
Experience working in the automotive industry (not essential)
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Alliance Automotive Group is an equal opportunities employer.
